Thursday, 15 August 2013 15:49

Swift Current firefighters and Safeway helping Muscular Dystrophy Canada Aug. 17

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There are more than 50,000 Canadians affected by neuromuscular disorder including 250 persons in Saskatchewan. 

Canada Safeway and Fire Fighters have one important thing in common, they have pledged their support to people with neuromuscular disorders. Until a cure can be found, this support brings hope to lives dealing with this progressive disease. Muscular Dystrophy Canada is there to support these individuals, and through the incredible efforts of Swift Current Fire Fighters and Canada Safeway, much needed money and awareness is being generated.
Since 1971, Swift Current Fire Fighters have answered the call to support individuals living with neuromuscular disorders living locally in their community.
Swift Current Fire Fighters will be once again joining the fight against muscular dystrophy and will be teaming up with Canada Safeway to make a difference in the lives of people living with this disorder Aug. 17. Last year, Saskatchewan stores raised an impressive $72, 282 which helped fund equipment, and research.
“In an effort to help “Make Muscles Move” Canada Safeway has launched our annual fundraising and
awareness campaign to  support families living with neuromuscular disorders. The month long campaign started July 31st and will raise much needed funds, for research and provide support to families and individuals living in the community of Swift Current,” said Natalina Porpiglia-Dafnis, Canada Safeway Public Affairs Coordinator.  Customers are invited to make a $2 donation at any Safeway check stand during the month of August. With the $2 donation customers will receive 5 AIR MILES reward miles.
All the funds raised in the campaign will fund valuable research and provide Safeway Mobility Grants that support equipment needs for hundreds of families in Western Canada.
 “Through Canada Safeway’s generous support, Muscular Dystrophy Canada is able to continue the
relentless search for a cure while at the same time making a difference in people's everyday lives through ongoing support. Their support is invaluable to people with neuromuscular disorders,” said Catherine Sherrard, CEO of Muscular Dystrophy Canada.
Safeway is one of the largest corporate supporters of families living with disabilities in Canada and dedicates the entire month of August to raising funds for Muscular Dystrophy Canada. Last year over $1 million was raised through a variety of in- store fundraising events and the Safeway Walk for Muscular Dystrophy. Since, 2008, the campaign has provided mobility grants for 498 specialized pieces of equipment totaling over $2.7 million.  In the past decade, over $76 million has been raised by Safeway across North America, including $5.5 million from Canada, in support of families living with neuromuscular disorders.
Media are invited to learn more about the Swift Current Fire Fighters, Muscular Dystrophy Canada and the Canada Safeway campaign by calling the contacts provided below. Follow the campaign on

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