Print this page
Friday, 31 January 2014 09:41

Business program could help southeast Alta. businesses in the future

Written by  Contributed
Rate this item
(0 votes)

Medicine Hat College is providing local companies with a unique opportunity on Feb. 6.


The business department of the college will be launching a pilot project designed to help local companies execute their marketing and communications plans through employment of third and fourth year business student.
 On Feb. 6, from 11 a.m. to 1 p.m. in the Courtyard, Medicine Hat College (MHC) is launching a pilot project designed to help local companies execute their marketing and communications plans through employment of third and fourth year business students.
The Small Business Work Term pilot program is a result of a three-year business retention and expansion (BR&E) project with Mount Royal University.
“One of the key findings from the business retention and expansion survey is that small business owners need help becoming more strategic with their operations,” explains Miranda Davies, a business instructor at MHC and lead researcher on the BR&E projects.  “However, many small business owners lack the resources needed to execute strategic plans.”
The pilot project provides business owners with business students to assist in executing well defined marketing projects. Thanks to a partnership between MHC’s division of business and enterprise and the Alberta Rural Development Network, companies from Medicine Hat will only need to invest $500 to $1,000 towards hiring a student from April 28 to Aug. 15.
“We are covering the rest of the costs, as we believe it is crucial to the sustained viability of our community, but also a way for our students to get a feel for what rural Alberta has to offer in terms of a career in small business,” says Davies.
Various stakeholders from within the community will take part in the project by offering additional business advisory services.
Companies who require assistance in marketing and communications are encouraged to submit their name as a potential work placement using the form available at www.mhc.ab.ca/Small BusinessWorkTerm. The event on Feb. 6 will be an information session to provide further clarity around the project. Companies must submit their form by that date.
More details can be viewed at mhc.ab.ca. Companies are asked to submit their names prior to Feb. 6.
Davies adds she and another instructor worked on compiling the results from the government of Alberta business survey. They would identify what was needed by the Gas City’s business community. Davies says in a phone interview that they are hoping if the program is successful in Medicine Hat that it could be spread out to businesses in communities such as Brooks, Bow Island and Hanna.
“We’re really hoping the community gets behind this, so it can expand,” adds Davies.
(With files from Ryan Dahlman)

Read 797 times