Thursday, 22 December 2011 09:26

National colouring contest encourages fun family learning

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Submitted by ABC Life Literacy Canada
The 14th annual Family Literacy Day® takes place Jan. 27 to encourage families to engage in at least 15 minutes of learning together on a daily basis.

With the busy lives parents lead, it can be tough to spend time learning as a family, which is why ABC Life Literacy Canada and Postmedia Raise-a-Reader™ have come together once again to present the Family Literacy Day Colouring Contest.

The Family Literacy Day Colouring Contest offers a great learning opportunity for families to practice their literacy skills. With an image of a town ready to be coloured in, parents can show children the different elements that make up a neighbourhood, teach them about colours and point out shapes.

The contest entry form can be downloaded at, colour it in and answer the fun image-related questions together. Postmedia and Raise-a-Reader partnering newspapers across Canada will also feature the colouring contest in special print placements leading up to Family Literacy Day on Jan. 27.

“Postmedia Raise-a-Reader has been dedicated to raising awareness of family literacy since 2002, and so we are pleased to play a role in Family Literacy Day,” said April Andreosso, director of corporate promotions at Postmedia Network Inc. “With the offering of a special Family Literacy Day Colouring Contest, we give parents and children the opportunity to engage in a fun literacy activity and also encourage them to support the Raise-a-Reader program.”

Completed entries can be sent to ABC Life Literacy Canada for a chance to win one of 13 Family Literacy Day prize packs. The contest runs until Jan. 31.

“We are so pleased that Raise-a-Reader and its partnering newspapers have joined us once again this year to help extend the literacy message,” said Margaret Eaton, ABC Life Literacy Canada president.

“We had great success with the Family Literacy Day Colouring Contest last year, and are excited that more families will take part this year, ultimately helping to increase their family literacy skills.”

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