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Tuesday, 19 July 2011 15:16

JayDee AgTech earns prestigious award

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JayDee AgTech of Swift Current has been chosen as the 2011 “Dealership of the Year” by Farm Equipment magazine.

The business, founded in 1975 and now with dealerships in Swift Current, Maple Creek, Kyle, Leader, Kindersley, Unity, North Battleford, Humboldt and Kelvington, earned the distinction because of its more than $50 million in annual sales revenue. It has also seen significant growth over the past three years and demonstrates commitment to the local communities it serves.

Judges noted: “JayDee AgTech is one of the most impressive dealerships that we have judged in several years. They had the highest dollars generated per employee at $1,197,000 per employee. They had an excellent three-year growth period, which was tied for first place of all dealerships in this category.

“One of the interesting things that this dealership does is ‘customer focus groups.’ What better way to understand what your customers actually want,” they added.

Four partners actively manage JayDee AgTech: Duane Smith, Boyd Hofmann, Trevor Moe and Robin Hayes. 

“The empowerment we have given our management team is invaluable during the busy seasons because our customers can get split-second answers instead of waiting for the message to be relayed to upper management,” said Smith in a news release. “Instead of losing hours or a day, our customers have a solution within a half hour. That’s helped build customer loyalty. They know we’re going to support them after the sale.”

JayDee’s selection as 2011 Dealership of the Year is featured in the July/August issue of Farm Equipment, which can be found at:

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