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Thursday, 07 April 2016 06:39

"The Force Awakens" as Canalta Centre helping MHC's music programming

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Kelli Ireland, the Canalta Centre’s director of marketing and sales, and Peter Jelinski, general manager often find rare moments to brainstorm new ideas.


The Canalta Centre, owned by the City of Medicine Hat and managed by SMG Canada, is in a bit of a slower period with the summer festival season coming up and no junior hockey with the Medicine Hat Tigers not making the playoffs.
Ireland says Jelinski wanted to implement a plan where people could come in and do something.
With the poor economy, it was preferable to have an event that is low cost and free. They also wanted it to contribute to the community and region while utilizing the Canalta Centre to its fullest potential.
The idea of showing of a children’s movie came up and then a Canalta staff member suggested, “What about Star Wars?”
From that discussion came “My Kids Movie Night” featuring The latest release of the Star Wars franchise: The Force Awakens at an April 23 showing right at the Canalta Centre. It’s free to get in and while there is no official charge,  donations will be accepted with 100 per cent of it going to set up music camp programs this summer at Medicine Hat College geared for those in need.
“I think this is going to be tremendous,” says Ireland who did the licensing paperwork on getting the film released so as to be shown without breaking any infringement rules. “We hope it’s a great event and brings communities together. We can celebrate who we have here contributing to the community and that we’re not limited by our (population) size and we can do great things.”
My96 and the Canalta Centre partnered to show the movie which has generated a lot of money for Disney. It has set 17 film industry records worldwide including Fastest film to gross $1 billion in 12 days and earned the biggest worldwide opening weekend and single weekend gross at $529 million.
The Canalta Centre which opened in the fall of 2015 in the Box Springs Business Park inMedicine Hat, seats 7,100 people and has a state of the art jumbotron which should provide a unique viewing of a movie.
Ireland didn’t stop there. She has organized a photo booth to be set up and a life-size Chewbacca will be there as well.
People are encouraged to dress up as their favourite Star Wars character. Prizes will be given away during the course of the evening.
Canalta Centre management has goal of promoting education and music within the region, so it made sense to align with the Medicine Hat College.
Ireland believes this won’t be the last time there will be this kind of movie night.
Medicine Hat College officials are excited about the opportunity to, not only partner with a major community and regional contributor, but to also help fund a music program,
“We are super pumped and we are appreciative for (Canalta Centre’s) interest in education and music,” explains Jennifer Kerslake, a development officer in college advancement. “To be able to partner with them, they have a strong belief in giving back to the community. This will be a tremendous event.
“The donations at the door and every penny coming goes directly to the college’s musical programming and the summer camps. It’s not only great for the city (of Medicine Hat), but also for the region. We serve all of the surrounding communities.”
Kerslake says Canalta’s obvious music base along with the combination of conversations between the College and Canalta officials and possible fundraisers led to the April 23 event.
She points out the college is always looking for different ways to serve the area in regards to musical programming and officials aren’t afraid to try new ideas or classes such as one of the latest known as “Campfire guitar.”
While there are no plans for anyone from the college to play an orchestra set featuring the iconic Star Wars’ theme song, Ireland says there are plans to bring in some live music to add to the excitement of the event.
My Kids Movie Night: Star Wars, The Force Awakens takes place April 23 with doors opening at 6 p.m.

Read 2192 times Last modified on Thursday, 07 April 2016 06:44
Ryan Dahlman

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