Tuesday, 03 April 2012 15:36

Committee works on roadmap for Centennial event

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Plans for the 2014 Centennial Celebration in Swift Current are well underway as committee members map out a branding strategy that will help create a celebration to remember.


Creating a complete branding campaign as a way of defining the Committee’s overall vision for the year-long celebration, the first step lies in the creation of a Centennial logo, which is currently underway, with completion and approval expected by mid-April. 

Once created the Committee’s new logo will appear on all Centennial-related materials, including the Celebration’s new website.

A strategic part of the overall branding strategy, a Request for Proposal was recently issued calling for a web designer to create a Centennial Website, with applicants asked to respond to the Communications Committee by April 13.

Once created, the website will serve as an information hub where news, media, local history and a comprehensive calendar of events will be centrally located, making it easy for those who are looking for information relating to the upcoming Centennial.

Once the overall branding strategy has been implemented, a complete presentation will be created by members of the Communications Committee. 

This will allow members to begin meeting with all interested community groups in September to provide information on the forthcoming events, and to invite them to get involved in numerous ways.

“As a Committee, getting the look and feel for the Centennial Celebrations — through branding, a dedicated website, and in the near future social media avenues — will be exciting first steps,” said Elden Moberg, Centennial Celebrations communication co-ordinator.

“From there, we’re targeting September as the timeframe to really start getting the message out to the community on how they can become involved with the project. That’s when the fun really begins, because it starts becoming real. I know our committee is looking forward to that.”

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